http://www.disruptmg.com/funeral - Did you know that you have a 70% better chance of getting someone to "like" your page by just setting up a simple custom landing page that directs them to click the "like" button? Here are a few great examples of custom landing pages.

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Funeral directors are starting to understand the value of Facebook and how it can help with their business, but one thing that seems to be horribly hard for them to grab hold of is the value of Twitter. Below is a list of 7 Way to Use Twitter for Marketing & PR. The list is from Hubspot's Social Marketing Team.

HubSpot's CEO, Brian Halligan, once dismissed Twitter.  Then, he discovered some new uses.  "I have to admit I have not always been sold on Twitter.  At first I did not get it at all.  Then I thought I understood it, but thought it was stupid and useless.  Then I used it a bit more and got some more followers and followed a few more people.  Now I think it has value, especially as a marketing and PR tool."

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What is the first thing you should do after setting up a fan page for your funeral home? Ryan walks you through how to import your current contacts into Facebook so you can send an announcement inviting your contacts to join your newly created Fan/Like page. This action will immediately get your fan page circulated through your contact network...you are now going viral!

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I was doing some research on Facebook yesterday, looking to see how funeral homes are using Facebook for their business. What promotional things are they doing? Are they using custom landing pages (upcoming video)? One thing I noticed the most was that funeral homes are using Profile pages and not fan or "like" pages to set up their funeral home account. This is not good!!!

Facebook designed "fan pages" for businesses. Watch the video to see some examples of why you should be using Fan pages and not profiles for your funeral home.

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