Article From: The New York Times
Though people ages 18 to 33 outpace other adults in almost every category of Internet use, their elders are rapidly closing the gap in social networking, according to a Pew report.
Internet users from all age groups increased their use of social networking from December 2008 to May 2010, with use by people 18 to 33 rising to 83 percent, from 67 percent. But those in every generation 45 and older more than doubled their participation. Adults 74 and older who are online quadrupled their social networking presence, and that now stands at 16 percent.
Facebook’s putting up some big numbers in terms of U.S. web traffic. Right now, the site accounts for one out of every four pageviews in the United States — that’s 10% of all Internet visits.
The decision whether or not to move forward or not in Social Media is already a moot point. There is simply too much bogged down debate over the many possible ways to measure ROI in Social Media Marketing. Measure away, but I have to wonder who has really taken a time out to consider what viable, traditional alternatives remain in marketing, today. Current statistics and projections show that the traditional choices are about as limited as the number of British families still celebrating a Charles Dicken’s Victorian Christmas. “God bless us everyone,” who can find much in either category.
