http://www.disruptmg.com/funeral - Did you know that you have a 70% better chance of getting someone to "like" your page by just setting up a simple custom landing page that directs them to click the "like" button? Here are a few great examples of custom landing pages.

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Funeral directors are starting to understand the value of Facebook and how it can help with their business, but one thing that seems to be horribly hard for them to grab hold of is the value of Twitter. Below is a list of 7 Way to Use Twitter for Marketing & PR. The list is from Hubspot's Social Marketing Team.

HubSpot's CEO, Brian Halligan, once dismissed Twitter.  Then, he discovered some new uses.  "I have to admit I have not always been sold on Twitter.  At first I did not get it at all.  Then I thought I understood it, but thought it was stupid and useless.  Then I used it a bit more and got some more followers and followed a few more people.  Now I think it has value, especially as a marketing and PR tool."

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Article From: The New York Times

Though people ages 18 to 33 outpace other adults in almost every category of Internet use, their elders are rapidly closing the gap in social networking, according to a Pew report.

Internet users from all age groups increased their use of social networking from December 2008 to May 2010, with use by people 18 to 33 rising to 83 percent, from 67 percent. But those in every generation 45 and older more than doubled their participation. Adults 74 and older who are online quadrupled their social networking presence, and that now stands at 16 percent.

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Via: Mashable.com

More good news for Facebook CEO Mark Zuckerberg and not-so-great news for purveyors of traditional media: 81% of upscale Gen Yers use Facebook every day, nearly twice the number who watch TV or read newspaper content, according to a report from L2 Think Tank.

The report, based on a survey of 535 “high-achieving and high-earning” Gen Y adults (average age: 27), also shows that blogs and newspapers are both a part of their daily news mix; about half of respondents read both on a daily basis.

The parity between old and new was also underscored by another finding in report, that web sites are viewed as equally influential in shaping Gen Y sentiment, second only to friends’ opinions.

Meanwhile, the report also found that 42% of millennials are watching TV programs online, while 27% watch movies online.

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